Shababline, or Youthline in English, is a toll-free number young Yemenis can call to access confidential, safe, non-judgmental and accurate information about sexual and reproductive health and family planning. Callers speak to a male or female counselor and if necessary a doctor. Since beginning in 2011, Shababline has grown from 300 calls per month to 5,000.
The helpline center is currently working 12 hours daily except on Fridays, from 8 AM to 8 PM. A dedicated staff of 4 male and 4 female counsellors and an advisor female doctor are providing the information in privacy to the callers from all around Yemen.
To increase the acccessibility of people - especially youth - to Shababline, Yamaan uses various effective approaches such as radio broadcasts, printed materials (posters, bruchers, stickers), mobile cinema shows, theatre shows, and posts through social media.
During 2013 and within seven months, Shababline recived more than 31,000 calls. 65% of these calls (> 20,000) received from youth and young adults (14-25 yr). 78% of the overall callers are married people and 54% are females. Shababline is expanding its services to include referral to quality health centers providing family planning and reproductive health services such as Marie Stopes Clinics.