Yamaan Foundation is the foremost social marketing enterprise in Yemen. Through employing traditional marketing techniques, implementing behaviour change communication (BCC) activities and partnering with the private and public sector Yamaan prevents unwanted pregnancies and the transmission of HIV and other STIs through the distribution and sales of Protec contraceptives.
The Safe Motherhood and Family Planning Voucher Program tackles maternal mortality, improves reproductive healthcare and delivers family planning services and products to women most in need of them. It also contributes towards newborn health by making high quality safe motherhood and family planning services available and accessible to poor women. The program offers two voucher options for women to purchase to receive maternal healthcare or family planning services.
The “Safe Motherhood Voucher” will reduce the obstacles women face in accessing and receiving care during their pregnancy and delivery. It includes seven coupons: four anti-natal care visits, delivery and two post-natal care visits. Transportation is included. The voucher also covers an unlimited amount of complication visits.
The “Family Planning Voucher” includes three coupons. The first coupon is for a family planning method, the second for a follow-up visit and the third for removal the method if needed. This voucher offers affordable, reliable and quality contraceptives.
A woman with one of the voucher booklets in her hand is given full reproductive health care, including for complications, with no extra charges, only the initial cost of the voucher.
The program aims to increase the use of improved health services related to safe motherhood and family planning. The program will enhance the quality of safe motherhood and family planning services and make them available and accessible to poor women in the targeted areas.
In April 2013, the program launched in Lahj Governorate (Tuban district). The intake was very high. The utilization rate of the safe motherhood vouchers reached 79% while the family planning vouchers reached 42%. Such figures showed clearly the high demand and the role of the program in addressing and minimizing key service seeking obstacles. During 2013, using very effective distribution network, 7939 vouchers distributed (5089 safe motherhood and 2850 family planning) which represents 365% over the planned. The table below shows some of these figures:
The following table presents the activities implemented to acheive such results: