Yamaan Foundation is the foremost social marketing enterprise in Yemen. Through employing traditional marketing techniques, implementing behaviour change communication (BCC) activities and partnering with the private and public sector Yamaan prevents unwanted pregnancies and the transmission of HIV and other STIs through the distribution and sales of Protec contraceptives.
The Safe Motherhood and Family Planning Voucher Program tackles maternal mortality, improves reproductive healthcare and delivers family planning services and products to women most in need of them. It also contributes towards newborn health by making high quality safe motherhood and family planning services available and accessible to poor women. The program offers two voucher options for women to purchase to receive maternal healthcare or family planning services.
The program aims to increase the use of improved health services related to safe motherhood and family planning. The program will enhance the quality of safe motherhood and family planning services and make them available and accessible to poor women in the targeted areas.
Phase I (2012 – 2016):
- Target governorates Lahj and Ibb
- Services provided: safe motherhood services and family planning services